Skip to content

2026 ICF Coaching Futures Report

Envisioning Coaching's Next Horizon

This report does not predict a single future. Instead, it explores multiple scenarios shaping access to coaching worldwide. Grounded in global insights, foresight methods, and creative storytelling, we invite you to imagine what coaching could become and how today’s actions influence what comes next.

The future is not fixed. Help shape it.

I am noticing that

a growing gap between those who actively integrate AI into their daily work and professional practices — coaches, leaders, educators — using it to prepare reports, presentations, analyses, and more… and those who either ignore or reject it.
The difference in how these two groups perceive and engage with the world today — and how they prepare for the future — is striking.
These observations are at the heart of my current doctoral researche
how do do we choose to develop ourselves for the future?

Jihane LabibUnited Arab Emirates
I have a feeling that

AI will provide quick advice on HOW to DO practical things. I think people want a more personalized support for figuring out the challenges they are facing. Advice from family and friends, self improvement courses and self-help books often involve generic skills and tools that may more may not work. As coaching becomes more mainstream, accessible and affordable, I think the demand for live one-on-one coaching will grow as people seek to figure out how to tackle their unique wants and needs.

Ronda ColavitoUnited States
I am noticing that

competencies, while helpful to start with, become less relevant as we gather experience. Relational skills and collective work begin to matter more. Being able to bring the proper focus, mindset, and attention to match the coachee’s needs at any given moment is essential. Learning is less effective in silos and more transformational in collaboration with peers.

Harry MinasUnited Kingdom
I am noticing that

the picture on this page tells the story. No human to human connection there. I am noticing it is probably too late, technology will prevail. The question is how do we adapt as we become more and more machine like. Technology will use us not vice versa.

Benita Stafford-SmithOman
I am curious about

the growing popularity of self-coaching tools. I suspect that AI-based apps will become more and more advanced “thinking partners” that can tailor-make prompts, monitor moods and thought loops, and incorporate neuroscience to nudge “day-to-day self-inquiry”. Human coaches will endure and move toward more of a supervision role for these self-coaching experiences, to help ensure clients are aware of and staying on track with their deeper goals.

Rohaizan SallehudinMalaysia

What’s your hunch about the future of coaching?

We want to hear from you! Tell us your hunch and explore others from around the world.

How to get the most out of our website:

1

Learn about futures thinking and how to apply it to coaching

2

Explore emerging trends and tools shaping the future of coaching

3

Share your hunch about the future of coaching and explore other hunches from around the world

Ecosystem-centered Coaching: Futures Thinking for Real-World Impact

In this 4-part series, discover how futures thinking can empower you to navigate the evolving role of coaching within interconnected ecosystems. Through our four-phase framework—Observe, Envision, Anticipate, Act— you will learn how to prepare for the future of ecosystem-centered practices, integrate AI and new technologies, and embrace ethical, holistic approaches that create real-world impact for you, your clients, and your communities.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Top Articles

Dive into this month’s top trending articles on the future of coaching

Global Digital Library

  • FILTERS

  • CLEAR ALL
  • TOPICS

  • RESOURCE

Discover free articles featuring key insights on the future of coaching and its impact in the realms of well-being, work, education, and planetary ecology from worldwide thought leaders.

Back To Top