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Shaping the Future of Coaching, Together

Welcome to the Center for the Future of Coaching at the ICF Thought Leadership Institute—your futurist resource for navigating the next era of coaching.

How to get the most out of our website:

1

Learn about futures thinking and how to apply it to coaching

2

Explore emerging trends and tools shaping the future of coaching

3

Share your hunch about the future of coaching and explore other hunches from around the world

Ecosystem-centered Coaching: Futures Thinking for Real-World Impact

In this 4-part series, discover how futures thinking can empower you to navigate the evolving role of coaching within interconnected ecosystems. Through our four-phase framework—Observe, Envision, Anticipate, Act— you will learn how to prepare for the future of ecosystem-centered practices, integrate AI and new technologies, and embrace ethical, holistic approaches that create real-world impact for you, your clients, and your communities.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

I have a feeling that

the coaching profession will be the number one human services intervention that people and institutions seek relative to varied personal and professional challenges. As the profession continues to develop and evolve, the evidence, results, and effectiveness of coaching set a renewed precedent about the industry. Making coaching a viable human services intervention option.

DEX Life Coaching ServicesTrinidad & Tobago
I am noticing that

The industry of coaching is expanding still and while this is a great thing, one of the issues that may arise from this trend is incompetence.
I have participated in over 10 coaching courses in the last 24 months, and I notice an open-door policy on two fronts; firstly, anyone can make courses given the perception that the learning is academic. Secondly, there is no check on participants that may come to the industry light-minded and sometime ignorant of the values and responsibilities.

Roberto PARROTTASwitzerland
I am noticing that

coaching practices are evolving at different speeds across regions. In the north America and Europe, the field is more mature, especially within large corporations and multinationals. In the Middle East, coaching is still developing, with a growing interest in accredited training programs. Government organizations, in particular, are investing in upskilling their executives and HR professionals to become manager-coaches and internal coaches, often through large-scale programs.

Jihane LabibUnited Arab Emirates
I am noticing that

more AI coaches and tools mix coaching with advising or consulting. Many coaches already bring expertise from second careers. Maybe the future is a hybrid coach—someone who mentors, trains, and inspires.

IvyUnited States
I wonder if

… people are becoming more aware of the need for courageous conversations. Many now seek coaching not just for goals but to navigate difficult discussions—at work, in relationships, and in personal growth. Avoidance is being replaced with a desire for clarity, assertiveness, and emotional intelligence. My hunch is that the future of coaching is equipping people to embrace tough conversations with confidence, making open dialogue a key driver of growth.

Vedika KhatwaniUnited Arab Emirates

What’s your hunch about the future of coaching?

We want to hear from you! Tell us your hunch and explore others from around the world.

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