as a Business coach teacher of university, my students come into coaching training with a wide range of qualifications and experience and more business coaches and tools mix coaching with advising, consulting or mentoring. Many Business coaches already bring expertise from second careers. Maybe the Business coach future is a “coachsultant” – someone who mentors, trains, and inspires.

as soon as a larger player in tech gives ai coaching bots sensors (to see and hear) we will see a dramatic shift in capabilities and adoption. A software/ hardware combination in your device camera linked to the “office suite” you use makes the feature standard and overcomes adoption decisions. Current limitations are due to trying ti force a text interface to do something that was never done by text.

lawsuits across the United States against Life Coaches like that one in Utah could push the industry toward regulation. It feels like coaches working in areas close to healthcare (like ADHD or wellness coaching) might end up needing licenses, like therapists

coaching practices are evolving at different speeds across regions. In the north America and Europe, the field is more mature, especially within large corporations and multinationals. In the Middle East, coaching is still developing, with a growing interest in accredited training programs. Government organizations, in particular, are investing in upskilling their executives and HR professionals to become manager-coaches and internal coaches, often through large-scale programs.

The impact of coaching in organizations is greater than what coaches do and what employees receive. It is systematically creating shared ownership and resilience for its people to thrive and sustain productivity in a constantly disruptive world. Coaching is shifting from a skill and behaviour to a habit of thinking.