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ICF Annual Futures Report

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I have a feeling that

‘coaching’ will be not just a competitive advantage but an essential life skill (that will need to be taught and learnt consciously) in the years to come. Fundamental to building connections and relationship – listening, presence, building trust and psychological safety – will take center stage among the skills needed to thrive at work and in life. Creative Thinking, what we call coaching mindset – open, non-judgmental, curious and flexible mindset will be a differentiator in an AI-led world.

Swapna MirashiSingapore
I am noticing that

organizations are view coaching not as an exclusive, high-investment intervention for senior leaders, but as a democratised capability embedded across levels. More companies are experimenting with team coaching circles, internal coach certifications, and leader-as-coach models. The next frontier seems to be the emergence of coaching culture-where conversations become more reflective, feedback becomes more generative, and leadership is expressed through curiosity rather than command.

Kenneth WheelerIndia
I have a feeling that

the idea of coaching as a profession will endure. For me, coaching IS a profession in that we have clear, high standards and professional competencies as well as preparation, education and assessment standards, protocols and practices.

Catherine FingerUnited States
I am noticing that

I started using this mindfulness app that links to my smartwatch, and it’s been a game changer for tracking my stress. It made me think, what if coaching uses more of that? A client wearing something that tracks their focus or anxiety during sessions and you could see that data. It feels like it could take coaching to a whole new level to use tech with a personal touch.

AishaUnited Arab Emirates
I have a feeling that

AI will provide quick advice on HOW to DO practical things. I think people want a more personalized support for figuring out the challenges they are facing. Advice from family and friends, self improvement courses and self-help books often involve generic skills and tools that may more may not work. As coaching becomes more mainstream, accessible and affordable, I think the demand for live one-on-one coaching will grow as people seek to figure out how to tackle their unique wants and needs.

Ronda ColavitoUnited States

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Ecosystem-centered Coaching: Futures Thinking for Real-World Impact

In this 4-part series, discover how futures thinking can empower you to navigate the evolving role of coaching within interconnected ecosystems. Through our four-phase framework—Observe, Envision, Anticipate, Act— you will learn how to prepare for the future of ecosystem-centered practices, integrate AI and new technologies, and embrace ethical, holistic approaches that create real-world impact for you, your clients, and your communities.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

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