self-coaching is about to get a major upgrade. AI won’t replace coaches, but it will become a thinking partner — tracking emotions, spotting patterns, and nudging us toward better decisions. Imagine an AI that asks the right questions, senses stress, and adapts its approach based on how you think and what you feel Add neuroscience, and self-coaching moves beyond reflection to real-time state management. The future? AI as a co-pilot, making self-coaching a daily habit, not an occasional practice.

the idea of coaching as a profession will endure. For me, coaching IS a profession in that we have clear, high standards and professional competencies as well as preparation, education and assessment standards, protocols and practices.

(Based on conversations I participate in within ICF and EMCC communities) coaching is becoming more relational and emergent, less competency model-driven. Accreditation processes, especially at master levels, may evolve to reflect real practice more closely. Reflective practice and supervision are increasingly seen as essential ways to resource ourselves. I sense CPD is expanding into CPPD, where Personal development and inner work stand alongside professional learning as key to our growth.

The broader adoption of AI coaching and a coach aggregator adoption will change the definition of coaching in the public mind from a reflective practice to a behavior modification practice.

…what if blockchain reinvented coaching credentials? Clients could review coaches and share the experience. Coaches in non-Western regions might benefit by showing their impact without needing traditional certifications.