as a Business coach teacher of university, my students come into coaching training with a wide range of qualifications and experience and more business coaches and tools mix coaching with advising, consulting or mentoring. Many Business coaches already bring expertise from second careers. Maybe the Business coach future is a “coachsultant” – someone who mentors, trains, and inspires.

coaching practices are evolving at different speeds across regions. In the north America and Europe, the field is more mature, especially within large corporations and multinationals. In the Middle East, coaching is still developing, with a growing interest in accredited training programs. Government organizations, in particular, are investing in upskilling their executives and HR professionals to become manager-coaches and internal coaches, often through large-scale programs.

… people are becoming more aware of the need for courageous conversations. Many now seek coaching not just for goals but to navigate difficult discussions—at work, in relationships, and in personal growth. Avoidance is being replaced with a desire for clarity, assertiveness, and emotional intelligence. My hunch is that the future of coaching is equipping people to embrace tough conversations with confidence, making open dialogue a key driver of growth.

AI will continue to develop rapidly and surpass human coaches in terms of coaching techniques in collaboration with human coaches. As a result, excellent coaching by AI coaches will become available at very low cost or even free of charge, and students, young people, people in conflict zones, and people living in poverty who have not been able to receive coaching, helping them carve out a richer life. AI coach will also support human coach to develop their unique strenghth.

What if coaching sessions happened in the metaverse? Coaches could meet clients in virtual spaces like retreat centers or dream offices. Translation tools could even remove language barriers making global coaching communities a thing.