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ICF Annual Futures Report

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I am noticing that

the picture on this page tells the story. No human to human connection there. I am noticing it is probably too late, technology will prevail. The question is how do we adapt as we become more and more machine like. Technology will use us not vice versa.

Benita Stafford-SmithOman
I am noticing that

a growing gap between those who actively integrate AI into their daily work and professional practices — coaches, leaders, educators — using it to prepare reports, presentations, analyses, and more… and those who either ignore or reject it.
The difference in how these two groups perceive and engage with the world today — and how they prepare for the future — is striking.
These observations are at the heart of my current doctoral researche
how do do we choose to develop ourselves for the future?

Jihane LabibUnited Arab Emirates
I am noticing that

The impact of coaching in organizations is greater than what coaches do and what employees receive. It is systematically creating shared ownership and resilience for its people to thrive and sustain productivity in a constantly disruptive world. Coaching is shifting from a skill and behaviour to a habit of thinking.

Pooja KhandelwalCanada
I am noticing that

with people working later in life retirement coaching could be huge. Coaches could help clients design new paths like starting a business or volunteering. Tools like VR might even let them test these lives first.

G. L.United States
I have a feeling that

the future of coaching will call us back to deep, soulful human connection — the only force that truly moves us as social beings. We’re drifting away, chasing things, titles, and status symbols, becoming emptier inside, and as we lose connection with ourselves, we also lose depth in how we treat others. In business, this shows up as serious talent, retention, and engagement challenges. Coaching must restore dignity, ethics, and authentic human warmth everywhere.

Naila SelimovićSlovenia

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Ecosystem-centered Coaching: Futures Thinking for Real-World Impact

In this 4-part series, discover how futures thinking can empower you to navigate the evolving role of coaching within interconnected ecosystems. Through our four-phase framework—Observe, Envision, Anticipate, Act— you will learn how to prepare for the future of ecosystem-centered practices, integrate AI and new technologies, and embrace ethical, holistic approaches that create real-world impact for you, your clients, and your communities.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

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