… there is a shift in how Organisations are embracing Coaching. There is more focus on coaching being embedded as a Leadership capability and huge impetus to creating more internal coaches towards enabling a transformative culture .

ICF is becoming an instrument in the hands of technology corporations, and therefore, state authorities. The coaching I felt attracted to is not about brain-computer interfaces tracking emotions and cognitive states. I am not interested in being an agent of government bodies using tech to control human inner states and human behaviour. Have we not learned anything from the experience of communism? Our highest human potential does not wait to be tracked – but uncovered and reverently supported.

applied neuroscience & tech will create exciting new futures for Coaching. Eg. Brain-computer interfaces (like Neuralink or its successors) will allow real-time emotional & cognitive state tracking. Coaches may tap directly into clients’ neurological patterns -tracking stress, clarity, resistance – and guide transformation via neural synchronization.
What do we need to consider as we step into this future?
What ethical safeguards must evolve?
What are the boundaries of predictive coaching?

the idea of coaching as a profession will endure. For me, coaching IS a profession in that we have clear, high standards and professional competencies as well as preparation, education and assessment standards, protocols and practices.

coaching practices are evolving at different speeds across regions. In the north America and Europe, the field is more mature, especially within large corporations and multinationals. In the Middle East, coaching is still developing, with a growing interest in accredited training programs. Government organizations, in particular, are investing in upskilling their executives and HR professionals to become manager-coaches and internal coaches, often through large-scale programs.