lawsuits across the United States against Life Coaches like that one in Utah could push the industry toward regulation. It feels like coaches working in areas close to healthcare (like ADHD or wellness coaching) might end up needing licenses, like therapists

competencies, while helpful to start with, become less relevant as we gather experience. Relational skills and collective work begin to matter more. Being able to bring the proper focus, mindset, and attention to match the coachee’s needs at any given moment is essential. Learning is less effective in silos and more transformational in collaboration with peers.

the idea of coaching as a profession will endure. For me, coaching IS a profession in that we have clear, high standards and professional competencies as well as preparation, education and assessment standards, protocols and practices.

the long-term impacts of COVID-19 are reshaping coaching. Youth face heightened loneliness, device addiction, and mental health struggles. Lockdowns deepened disconnection, driving reliance on screens while reducing authentic connections. Coaching must foster resilience, self-awareness, and real-world engagement. By blending innovative, tech-driven approaches with a focus on community and belonging, we can help youth break cycles of dependency and thrive in an uncertain world.

The broader adoption of AI coaching and a coach aggregator adoption will change the definition of coaching in the public mind from a reflective practice to a behavior modification practice.