The industry of coaching is expanding still and while this is a great thing, one of the issues that may arise from this trend is incompetence.
I have participated in over 10 coaching courses in the last 24 months, and I notice an open-door policy on two fronts; firstly, anyone can make courses given the perception that the learning is academic. Secondly, there is no check on participants that may come to the industry light-minded and sometime ignorant of the values and responsibilities.

coaching practices are evolving at different speeds across regions. In the north America and Europe, the field is more mature, especially within large corporations and multinationals. In the Middle East, coaching is still developing, with a growing interest in accredited training programs. Government organizations, in particular, are investing in upskilling their executives and HR professionals to become manager-coaches and internal coaches, often through large-scale programs.

the idea of coaching as a profession will endure. For me, coaching IS a profession in that we have clear, high standards and professional competencies as well as preparation, education and assessment standards, protocols and practices.

there is still a tendency to fund higher executive coaching packages rather than focus on building the system bench strength. I think that the demand for options for the Mgr/ new Dir level will change and that group/ cohort/ system based coaching will need to immerge.

I started using this mindfulness app that links to my smartwatch, and it’s been a game changer for tracking my stress. It made me think, what if coaching uses more of that? A client wearing something that tracks their focus or anxiety during sessions and you could see that data. It feels like it could take coaching to a whole new level to use tech with a personal touch.