The future of coaching is twofold: growing, globally relevant, and more needed than ever—yet also called to deeper transformation. It must move beyond technique and root in awareness, ethics, presence, and authentic human connection. Coaching should bridge inner and outer change, AI and human wisdom, performance and wholeness, how things work and why they matter. Coaching must cultivate ethical sensitivity as power, identity, and digital boundaries become more complex and challenges of our time.

the picture on this page tells the story. No human to human connection there. I am noticing it is probably too late, technology will prevail. The question is how do we adapt as we become more and more machine like. Technology will use us not vice versa.

AI will continue to develop rapidly and surpass human coaches in terms of coaching techniques in collaboration with human coaches. As a result, excellent coaching by AI coaches will become available at very low cost or even free of charge, and students, young people, people in conflict zones, and people living in poverty who have not been able to receive coaching, helping them carve out a richer life. AI coach will also support human coach to develop their unique strenghth.

a growing gap between those who actively integrate AI into their daily work and professional practices — coaches, leaders, educators — using it to prepare reports, presentations, analyses, and more… and those who either ignore or reject it.
The difference in how these two groups perceive and engage with the world today — and how they prepare for the future — is striking.
These observations are at the heart of my current doctoral researche
how do do we choose to develop ourselves for the future?

organizations need to stress, and keep stressing on the importance of coaching, rather than just award coaching credits to employees. Do employees feel that they have an issue hence they need to go for coaching? Organizations should also build the trust that the employees will have their full confidentiality and information will not be divulged.