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2026 ICF Coaching Futures Report

Envisioning Coaching's Next Horizon

This report does not predict a single future. Instead, it explores multiple scenarios shaping access to coaching worldwide. Grounded in global insights, foresight methods, and creative storytelling, we invite you to imagine what coaching could become and how today’s actions influence what comes next.

The future is not fixed. Help shape it.

A man with dark hair and a beard wearing a white tshirt sits on a sofa holding a tablet
I have a feeling that

as soon as a larger player in tech gives ai coaching bots sensors (to see and hear) we will see a dramatic shift in capabilities and adoption. A software/ hardware combination in your device camera linked to the “office suite” you use makes the feature standard and overcomes adoption decisions. Current limitations are due to trying ti force a text interface to do something that was never done by text.

Tony LatimerSingapore
I wonder if

… people are becoming more aware of the need for courageous conversations. Many now seek coaching not just for goals but to navigate difficult discussions—at work, in relationships, and in personal growth. Avoidance is being replaced with a desire for clarity, assertiveness, and emotional intelligence. My hunch is that the future of coaching is equipping people to embrace tough conversations with confidence, making open dialogue a key driver of growth.

Vedika KhatwaniUnited Arab Emirates
I wonder if

The broader adoption of AI coaching and a coach aggregator adoption will change the definition of coaching in the public mind from a reflective practice to a behavior modification practice.

SandraUnited States
I wonder if

there was a possibility of having “Annual Mental Health Checkup”. Post world wars our societies have been working relentlessly toward growth, building, creating, achieving, succeeding and all. Then COVID happens, a sudden big break to everything that we were up against at a very high speed. The repercussions of which are far beyond what is visible yet. I feel coaching is going to be at frontline along with other mental health professions in taking the world toward healthy and sustainable growth.

Reva BankaUnited States
I have a feeling that

professional coaching will help the world to find the way of shaping a new future, where the climate and the nature reaches balance along side with the behavior of humans around the globe, where most of us are aming for peace and a good life, for ourselves and our beolved ones – and for generations to come. The tools in coaching, and with new techniques, that makes it possible for more people to experience shift after shift within person after person… that might be a start of this journey.

Carin Hansdotter BladhSweden

What’s your hunch about the future of coaching?

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Ecosystem-centered Coaching: Futures Thinking for Real-World Impact

In this 4-part series, discover how futures thinking can empower you to navigate the evolving role of coaching within interconnected ecosystems. Through our four-phase framework—Observe, Envision, Anticipate, Act— you will learn how to prepare for the future of ecosystem-centered practices, integrate AI and new technologies, and embrace ethical, holistic approaches that create real-world impact for you, your clients, and your communities.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Top Articles

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