organizations are view coaching not as an exclusive, high-investment intervention for senior leaders, but as a democratised capability embedded across levels. More companies are experimenting with team coaching circles, internal coach certifications, and leader-as-coach models. The next frontier seems to be the emergence of coaching culture-where conversations become more reflective, feedback becomes more generative, and leadership is expressed through curiosity rather than command.

The use of biometrics and neuroscience tools. While AI gets the spotlight often – there’s also some interesting companies investing in the science of our holistic health and how it’s tied to our thoughts and belief systems. If we are coaching the person and not the problem – then these tools and assessments can help us as coaches more quickly identify or explore the root causes of why the client may be stuck or how to expedite the success they’re seeking in their challenges and opportunities.

the idea of coaching as a profession will endure. For me, coaching IS a profession in that we have clear, high standards and professional competencies as well as preparation, education and assessment standards, protocols and practices.

the future of coaching will call us back to deep, soulful human connection — the only force that truly moves us as social beings. We’re drifting away, chasing things, titles, and status symbols, becoming emptier inside, and as we lose connection with ourselves, we also lose depth in how we treat others. In business, this shows up as serious talent, retention, and engagement challenges. Coaching must restore dignity, ethics, and authentic human warmth everywhere.

as economic uncertainty rises and more coaches flood the market, many will struggle to sustain their businesses. I think the future belongs to coaches who don’t provide ‘cookie-cutter solutions’ but deliver strategic insight, deep emotional intelligence, and lasting change.