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ICF Annual Futures Report

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I am noticing that

conversations continue with clients about AI’s impact and amongst coaches, to understand how we move from fear of being replaced by AI, to embracing AI as a resource. How does the coaching profession utilize this technology ethically and practically?

Rodney Jackson, San Diego, CAUnited States
I am curious about

I am curious about how coaching, empowered by emerging technologies, can foster a new digital democracy — one that respects minorities, enables more direct participation, and supports more distributed decision-making.

Akihiko MoritaJapan
I am curious about

I read about how some companies in Europe are using storytelling as part of their leadership coaching. I wonder if we will see more coaching methods to combine traditional practices with modern techniques?

HanaJapan
I have a feeling that

as the ROI and ROE is evidenced based more organizations will offer coaching to all employees enabling a personalized approach to development. This investment is more than just a perk or a “nice to have” for employees but a strategic move as companies seek to attract and retain the best talent, remain competitive and innovative.

Rosarii MannionIreland {Republic}
I am noticing that

coaching practices are evolving at different speeds across regions. In the north America and Europe, the field is more mature, especially within large corporations and multinationals. In the Middle East, coaching is still developing, with a growing interest in accredited training programs. Government organizations, in particular, are investing in upskilling their executives and HR professionals to become manager-coaches and internal coaches, often through large-scale programs.

Jihane LabibUnited Arab Emirates

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Ecosystem-centered Coaching: Futures Thinking for Real-World Impact

In this 4-part series, discover how futures thinking can empower you to navigate the evolving role of coaching within interconnected ecosystems. Through our four-phase framework—Observe, Envision, Anticipate, Act— you will learn how to prepare for the future of ecosystem-centered practices, integrate AI and new technologies, and embrace ethical, holistic approaches that create real-world impact for you, your clients, and your communities.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

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