conversations continue with clients about AI’s impact and amongst coaches, to understand how we move from fear of being replaced by AI, to embracing AI as a resource. How does the coaching profession utilize this technology ethically and practically?

coaching practices are evolving at different speeds across regions. In the north America and Europe, the field is more mature, especially within large corporations and multinationals. In the Middle East, coaching is still developing, with a growing interest in accredited training programs. Government organizations, in particular, are investing in upskilling their executives and HR professionals to become manager-coaches and internal coaches, often through large-scale programs.

the long-term impacts of COVID-19 are reshaping coaching. Youth face heightened loneliness, device addiction, and mental health struggles. Lockdowns deepened disconnection, driving reliance on screens while reducing authentic connections. Coaching must foster resilience, self-awareness, and real-world engagement. By blending innovative, tech-driven approaches with a focus on community and belonging, we can help youth break cycles of dependency and thrive in an uncertain world.

Mental health awareness and support both are increasing rapidly. However, mental health specialities are not as discreetly established as those of physical health.
Boundaries between therapy and coaching are often faded by clients as well as coaches. Since, coaching does not have practice specific educational, licensing or certicational requirements, it risks the speciality of the practice.
I feel coaching industry will benefit from regulations.

AI will provide quick advice on HOW to DO practical things. I think people want a more personalized support for figuring out the challenges they are facing. Advice from family and friends, self improvement courses and self-help books often involve generic skills and tools that may more may not work. As coaching becomes more mainstream, accessible and affordable, I think the demand for live one-on-one coaching will grow as people seek to figure out how to tackle their unique wants and needs.