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2026 ICF Coaching Futures Report

Envisioning Coaching's Next Horizon

This report does not predict a single future. Instead, it explores multiple scenarios shaping access to coaching worldwide. Grounded in global insights, foresight methods, and creative storytelling, we invite you to imagine what coaching could become and how today’s actions influence what comes next.

The future is not fixed. Help shape it.

I have a feeling that

AI will provide quick advice on HOW to DO practical things. I think people want a more personalized support for figuring out the challenges they are facing. Advice from family and friends, self improvement courses and self-help books often involve generic skills and tools that may more may not work. As coaching becomes more mainstream, accessible and affordable, I think the demand for live one-on-one coaching will grow as people seek to figure out how to tackle their unique wants and needs.

Ronda ColavitoUnited States
I wonder if

there was a possibility of having “Annual Mental Health Checkup”. Post world wars our societies have been working relentlessly toward growth, building, creating, achieving, succeeding and all. Then COVID happens, a sudden big break to everything that we were up against at a very high speed. The repercussions of which are far beyond what is visible yet. I feel coaching is going to be at frontline along with other mental health professions in taking the world toward healthy and sustainable growth.

Reva BankaUnited States
I wonder if

The broader adoption of AI coaching and a coach aggregator adoption will change the definition of coaching in the public mind from a reflective practice to a behavior modification practice.

SandraUnited States
I wonder if

coaches could start using VR for things like leadership simulations or team-building exercises? I read about a tech company in Singapore using VR to train employees. It feels like this could bring a new level of immersion to coaching, especially for skill development.

DeepakIndia
I have a feeling that

Mental health awareness and support both are increasing rapidly. However, mental health specialities are not as discreetly established as those of physical health.
Boundaries between therapy and coaching are often faded by clients as well as coaches. Since, coaching does not have practice specific educational, licensing or certicational requirements, it risks the speciality of the practice.
I feel coaching industry will benefit from regulations.

Reva BankaUnited States

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Ecosystem-centered Coaching: Futures Thinking for Real-World Impact

In this 4-part series, discover how futures thinking can empower you to navigate the evolving role of coaching within interconnected ecosystems. Through our four-phase framework—Observe, Envision, Anticipate, Act— you will learn how to prepare for the future of ecosystem-centered practices, integrate AI and new technologies, and embrace ethical, holistic approaches that create real-world impact for you, your clients, and your communities.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

Apply the futures thinking loop to coaching

Futures Thinking fosters a mindset that embraces change, encourages innovation, and empowers action toward desired futures.

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