The broader adoption of AI coaching and a coach aggregator adoption will change the definition of coaching in the public mind from a reflective practice to a behavior modification practice.

the picture on this page tells the story. No human to human connection there. I am noticing it is probably too late, technology will prevail. The question is how do we adapt as we become more and more machine like. Technology will use us not vice versa.

competencies, while helpful to start with, become less relevant as we gather experience. Relational skills and collective work begin to matter more. Being able to bring the proper focus, mindset, and attention to match the coachee’s needs at any given moment is essential. Learning is less effective in silos and more transformational in collaboration with peers.

… people are becoming more aware of the need for courageous conversations. Many now seek coaching not just for goals but to navigate difficult discussions—at work, in relationships, and in personal growth. Avoidance is being replaced with a desire for clarity, assertiveness, and emotional intelligence. My hunch is that the future of coaching is equipping people to embrace tough conversations with confidence, making open dialogue a key driver of growth.

Mental health awareness and support both are increasing rapidly. However, mental health specialities are not as discreetly established as those of physical health.
Boundaries between therapy and coaching are often faded by clients as well as coaches. Since, coaching does not have practice specific educational, licensing or certicational requirements, it risks the speciality of the practice.
I feel coaching industry will benefit from regulations.